What is Estate Appraisers Marketing?

It's all about target marketing and timing!

Estate Appraisers Marketing is about targeting the unique appraisal needs of estate executors and probate attorneys... The payoffs are HUGE!

Tapping into a Trillion Dollar Industry

Those appraisers who understand and apply their skills in this niche area probate marketing are tapping into a inexhaustible supply of high quality appraisal clients. It is estimated that 6 million estates go through the probate (inheritance) process each year. It is not uncommon, for an estate to require 3-4 or more asset appraisals (real estate, antiques, personal property, etc).

With the aging of the "baby boom" generation trillions of dollars in real estate pass through probate and estate settlement process annually, regardless of economic conditions.

To tap into this niche market estate appraisers need:

A comprehensive marketing plan & strategy
An education on probate terms and process
Leverage (a marketing advantage)
A commitment to excellence
Create Estate Appraiser Marketing Plan

Appraisers should apply a comprehensive strategy to achieve success with their probate marketing plan. The plan should focus on the specific steps in the process.

Steps in the appraiser marketing plan are;

probate client identification
client acquisition
client development
Management skills are required to guide the maximum number of high quality probate listings through each step in the probate marketing plan.

Client Acquisition - Find a way to identify a fresh batch of probate appraisal clients. One option is to search county records to identify estates going through the probate process. Another method is to join a organization that specializes in this area and can market for you. Some probate specialists have access to on line obituaries and other valuable resources.

Power of the web - Million of estate executors each year use the Internet to get information on probate subjects, advertising on some of these leading sites offers easy entry into this lucrative marketing niche:

www.EsateSettlement.com

www.FreeProbateforms.com

www.SettlingAnEstate.com

Get an Education in Probate Terms and Process

The probate process is dominated by attorneys who specialize in estate administration law. Additionally, the laws and and procedures that govern the probate process are state specific. Don't be intimidate by the process (like your competition is) get educated. To achieve professional acceptance from estate attorneys and accountants the appraiser should fully learn:

The probate and estate settlement process
Probate vocabulary and estate settlement terms
How to access state probate laws
Probate deadlines and time lines
Probate fiduciary responsibilities of executors
Leverage - Cranking up a large volume of leads

To initiate the process it is critical to think BIG! If you are a appraiser targeting market probate listings then you are leaving 99% of your local competition behind. Since you will achieve a "SPECIALIST" status in the marketplace, you can easily broaden your geographical footprint to service a huge market. Their are estate appraiser specialists that serve entire states and focus on hundred of thousands of potential clients. With this approach, you are leaving the "old ways" of a small fish in small pond behind, forever!

By building a quality reputation as estate appraiser specialist with probate attorneys, realtors and other professionals you will be building a referral pipeline that will last a lifetime.

Commitment to professionalism

While there may be some minor costs, the greatest "expense" is building your knowledge and experience in the probate process. There are a few professionals who can be of services. The web sitewww.Probate-Marketing.com is a consulting firm in this niche industry. It may be advisable to have them "coach" and advise you through the initial implementation of your local probate marketing plan.

The Pay Off - Breaking away from the pack

The pay off of success in the estate appraiser industry is big. The market value of probate real estate hitting the market each day is staggering. Armed with your new found knowledge of the probate process and a well structured marketing plan you will face little to no competition.

There is no greater target market that offers such precise timing to help attorneys, individuals and executors sell real estate. In addition, the motivated nature of executors to quickly sell real estate provides more sale success in a shorter period of time. The shorter time period in the selling process also provides higher profit margin revenues for the estate appraiser.

Brian B. French 
CEO, www.EstateSettlement.com and related companies
Estate Appraisers Marketing Linkedin Manager